Nordis Direct Implements Private Cloud Hosting for Expresso

CORAL SPRINGS, FL – July 18, 2013 – Nordis Direct, announced today that its Expresso® technology, now resides in a “private cloud”, a scalable cloud environment built on infrastructure dedicated exclusively for our organization. Nordis Direct has partnered with Rackspace, a cloud service provider that is SSAE16 certified, in order to maintain the control, security and compliance level we recently achieved.

Expresso users will benefit from improved uptime, better performance, and unlimited, immediate scalability whenever needed all without compromising Nordis Direct’s SSAE16 certification.

Improved Uptime – Replacing hardware in the physical servers is now transparent to the server being up. Just like some server disk systems are “hot swappable”, the components that make a Cloud Server are “hot-swappable” as well. More memory, larger storage, and more processing power can all be added by changing a few values in the settings for a server and “without the need to restart”; they are immediately made available in the cloud server.

Better Performance – Rackspace, offers “server elasticity”, which means that any server can provide more than 100% of the raw processing power contractually agreed to by “borrowing performance” from other slices that remain available. Cloud servers can be setup to automatically scale-up or down based on the needs at that particular time.

Unlimited and Immediate Scalability Whenever Needed – The contractually agreed performance guarantees a minimum performance level that our server will provide, but if we see a need to scale up or if we see our servers getting close to the 100% mark we can always request unlimited upgrades to more server components from the resource pool available from Rackspace.

“Security is a top priority for Nordis Direct, which is why we chose a private cloud infrastructure to house our Expresso technology,” said Diego Samuilov, VP of Information Technology at Nordis Direct. “The virtual servers hosting Expresso are located behind a physical firewall in a private network at Rackspace, a highly trusted cloud service provider”.

About Nordis Direct
Nordis Direct, headquartered in Coral Springs, Florida, is one of the largest independent business solution providers specializing in high-tech direct marketing and critical document management services in the Southeastern United States. From its lettershop heritage, the company has evolved into an end-to-end solution provider enabling businesses to establish, transact, and maintain relationships through relevant, effective and efficient communications across multiple channels. With a team of over 100 talented employees operating in a 50,000 square foot state-of-the-art facility, Nordis Direct delivers leading-edge solutions to an extensive client list. The company’s solution mix incorporates full-service direct marketing, multi-channel response tracking, web-based one-to-one business communications management, secure invoice/critical document production, data management and lettershop production. Nordis Direct holds active memberships in the following organizations: ARDA, DMA, FDMA, and ACA.

About Expresso
Expresso®, developed by Nordis Direct, is a web-enabled proprietary software platform that automates the process of creating and managing customized business communications. User-friendly technology provides complete control over the content development and the production of the communication either as a printed document or email, with considerable and quantifiable cost savings. This technology supports all types of written and electronic communications, including financial, sales and marketing, legal notices as well as transpromotional and direct mail initiatives

About Rackspace Hosting
Rackspace® (NYSE: RAX) is the open cloud company and founder of OpenStack, the standard open-source operating system for cloud computing. Headquartered in San Antonio, Rackspace delivers its renowned Fanatical Support® to more than 200,000 business customers, from data centers on four continents.  Rackspace is a leading provider of hybrid clouds, which enable businesses to run their workloads where they run most effectively — whether on the public cloud, a private cloud, dedicated servers, or a combination of these platforms. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, and is featured on Fortune’s list of 100 Best Companies to Work For. For more information, visit