For many time and resource constrained direct mail companies, dealing with a never-ending stream of address corrections, additions, duplicates, deletions, and data modifications on direct mail mailing lists can be an especially frustrating and overwhelming experience, and outpace their ability to keep up with them.
Due to a lack of efficient and effective data processing services, direct mail letters, direct mail brochures, direct mail postcards and other direct marketing material often wind up being sent to the wrong address or occupant. In turn, this lowers response and conversion rates, and negatively impacts your bottom line. Unfortunately, many millions of dollars are lost annually due to inaccurate, outdated direct mail databases; a stark reminder of the importance of data processing services!
If you are searching for a new or different lettershop and/or in need assistance in managing your mailing lists and direct mail database, you might consider fulfilling both duties under one roof. Look for an established, full-service lettershop with plenty of direct mail production and direct mail management experience. If you require data processing services, make sure your lettershop of choice uses the latest and most efficient direct mail database technology. Time and money-saving data processing services include data entry, mailing list management, merge/purge and National Change of Address (NCOA) processing.
By keeping your targeted direct mail mailing lists accurate, organized and up-to-date, you’ll put yourself in a great position to minimize your direct mail costs, maximize your response and conversion rates, and generate the best ROI from every direct mail campaign!
If you have utilized data processing services to better organize and manage your direct mail mailing lists and/or direct mail database, we invite you to share your comments and results.