Direct mail companies understand the distinct difference between direct mail marketing services and traditional advertising services, especially when it comes to creating direct mail pieces, direct mail postcards, direct mail letters, direct mail offers, direct mail packaging, and other collateral marketing material.
Successful direct mail marketing campaigns utilize knowledgeable and experienced direct mail copywriting and direct mail design specialists who understand exactly how to drive optimum response rates, margins and ROI.
However, in today’s marketplace, the most effective direct mail solutions include direct mail marketing campaigns supported by an equally engaging and persuasive online presence. This requires integrating direct mail and web-based Internet marketing tools that include website content, design and management, personalized URLs (PURLs), search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) advertising.
Ideally, finding a direct mail marketing firm that is equally proficient at establishing a ubiquitous print and online presence is the key to establishing and maintaining unprecedented brand recognition, customer loyalty and increased revenues.
If the success of your direct mail company can be attributed to integrated direct mail marketing and online marketing campaigns, we invite you to share your comments and results.