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Medical bills are notorious for being difficult to read and understand. However, what medical companies don’t always realize is that patient-friendly statements aren’t just better for patients, they’re better for business. When statements are clear and informative, patients feel more confident about making their payments. And when payments can be made without…

What email subject lines get you to open and click? Do you look for subject lines with your name in them? What about the funny ones, or the ones that make you feel like you’d be missing out if you didn’t read them? The exciting thing about subject lines is that there’s…

eStatements go by many names — paperless statements, eBills, and eInvoices, just to name a few. But no matter what you call them, they have two important advantages over traditional paper statements — they’re friendlier to the environment and they cost one and a half times less. Still, consumers are reluctant to…

When it comes to direct mail, few things matter more than the envelope. How it looks and what it says will determine if your mail is opened or thrown away. So if you want to get your message out, you’ll want to check out these direct mail tips: (more…)

Marketing automation is something that typically takes a lot of planning. We map out the customer journey and decide which communication will be sent out at various touch points. However, there is no guarantee that everything will go as planned, because try as we might, we can’t control consumer behavior. (more…)

The short answer to this question is yes, when it’s done right. Because even as our inboxes become more and more crammed with stuff, relevant marketing messages still make their way to us somehow. But what makes the difference? What makes us open one email over another? What makes us act on…

Lately, Nordis Direct CEO Ronnie Selinger has been busier than ever, reviewing building plans and traveling back and forth to Las Vegas, Nevada.  It is here, where Nordis Direct will add  a new 16,000-square-foot production facility, which opens in January 2015.   (more…)

The most knowledgeable and experienced lettershops, direct mail advertising agencies, direct mail marketing firms and direct mail printers operate on the premise that a relationship with a new customer actually begins, rather than ends, from the very moment they become one. That’s why the direct marketing services you choose beyond that point…

For many time and resource constrained direct mail companies, dealing with a never-ending stream of address corrections, additions, duplicates, deletions, and data modifications on direct mail mailing lists can be an especially frustrating and overwhelming experience, and outpace their ability to keep up with them. (more…)