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customer journey

Amazon and Apple Point the Way: Rev Up Vacation Owner Engagement, Revenue by Mapping Customer Journey

Bryan TenBroek
In the hotly contested battle for customer dollars, engagement, loyalty and referrals, companies from Apple to Netflix to Amazon are focusing on delivering an outstanding, differentiating customer experience. Primed by interactions with these and similar leaders, consumers are looking for a new level of CX from vacation ownership companies as well. (more…)

Americans Are Taking More Vacations, Reversing a 15-Year Downward Trend

Bryan TenBroek
  In good news for just about everyone, and especially the hospitality industry, more of us are making it a priority to take time off after years of letting vacation days go unused. (more…)

Happy Days are Here Again at SOIC: Vacation Ownership Industry Plans to Spur Further Growth with New Strategies

Bryan TenBroek
The mood was festive at the recent Interval International Shared Ownership Investment Conference in Miami where Nordis Technologies was a corporate sponsor. Many companies are seeing record sales and revenue as worldwide economies continue their expansion. At least one vacation ownership company said it doubled its size during the past several years…

Paper or Digital Customer Communications: Yes, Please

Richard O'Rourke
The death—or pending death–of paper communications has been greatly exaggerated, according to a recent study of more than 2,100 U.S. consumers. A rousing 90%, including 88% of those aged 18 to 24, believe they should have the right to choose how they receive communications, print or electronic, from financial organizations and service…

Forrester: Customer Communications Drives Customer Experience and Revenues

Bryan TenBroek
From Amazon to Apple to Netflix and beyond, focusing on delivering an exceptional customer experience (CX) is a hot growth strategy these days. But customer experience at U.S. companies actually got worse overall in 2017, according to analyst firm Forrester, which measured CX trends at 314 brands in 21 industries to see…

Taming the Return Mail Problem

Nordis
Undelivered customer mail is the stuff of bad business: Bills not arriving and thus not getting paid, customers upset about not receiving timely statements, and the truly staggering cost that can exceed $50 per returned piece, according to Pitney-Bowes.    (more…)

Takeaways from Becker’s Health IT + Revenue Cycle Meeting

Bryan TenBroek
It’s a good thing I didn’t travel last week to Chicago for the fall weather: I can enjoy 90+ heat every day of the week at our headquarters in southern Florida. Aside from the Second City’s record-breaking heat wave, though, Becker’s 3rd Annual Health IT + Revenue Cycle Meeting was well worth…

Consumer Payment Trends and What To Do About Them

Richard O'Rourke
Whether it’s mortgage or car payments, medical bills or homeowner association fees, people are changing how they handle their bills. Here’s some important trends to know, based on research including the 2017 report How Americans Pay Their Bills, and what to do about them: (more…)

The 2 Most Important Factors in Improving Your Customer Communications

Bryan TenBroek
Responsive design has become table stakes for digital presentment. It makes your customer communications and web pages look good on any device, automatically resizing and adjusting for screen size and resolution. (more…)
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