Color Is the New Black in Communications

Speed skaters preparing for the 2018 Winter Olympics in South Korea are embracing blue as they dream of gold. That’s because some countries, in an effort to give their athletes any legal edge in these international games, are buying into a circulating theory that blue is the fastest color, according to a…

Name That Invention!

Phonograph. Check. Light bulb. Check. Stock ticker. Check. Motion picture camera. Check. These are some of the best-known innovations of Thomas Alva Edison, who held 1,093 U.S. patents. So what was his first patented invention?  (more…)

Amazon and Apple Point the Way: Rev Up Vacation Owner Engagement, Revenue by Mapping Customer Journey

In the hotly contested battle for customer dollars, engagement, loyalty and referrals, companies from Apple to Netflix to Amazon are focusing on delivering an outstanding, differentiating customer experience. Primed by interactions with these and similar leaders, consumers are looking for a new level of CX from vacation ownership companies as well. (more…)

Happy Days are Here Again at SOIC: Vacation Ownership Industry Plans to Spur Further Growth with New Strategies

The mood was festive at the recent Interval International Shared Ownership Investment Conference in Miami where Nordis Technologies was a corporate sponsor. Many companies are seeing record sales and revenue as worldwide economies continue their expansion. At least one vacation ownership company said it doubled its size during the past several years…

Paper or Digital Customer Communications: Yes, Please

The death—or pending death–of paper communications has been greatly exaggerated, according to a recent study of more than 2,100 U.S. consumers. A rousing 90%, including 88% of those aged 18 to 24, believe they should have the right to choose how they receive communications, print or electronic, from financial organizations and service…