Live from ARDA World 2017: How to Reach Your Owners

I just finished up a great discussion at ARDA World 2017 (#ARDAWorld) on how to reach consumers using their preferred methods of communication while maintaining brand standards.  The panel consisted of myself; Richard Jackson, VP of Information Technology at Hilton Grand Vacations; and Kris Singleton, CIO at International Cruise and Excursions (ICE). …

The USPS makes first-class a bargain with new rate

With a recent change to 2017 first-class commercial mail rates, the U.S. Postal Service has opened up new opportunities for companies to cost-effectively reach their customers with everything from mandatory mailings to marketing campaigns. So it’s an ideal time to reassess your document and mailing strategy for customer communications. (more…)

Get Ready Now for 2018 HOA Annual Statements—yes, 2018!

Most 2017 annual maintenance fees for vacation ownership have now been paid so it’s not too early to think about the 2018 communications and payment cycle. A good place to start is reviewing industry best practices, which can help you lower the cost of communications and reduce delinquencies. (more…)

Enhancing the Customer Experience with Personalized Communications

Treating customers like people isn’t exactly a revolutionary concept, but it’s one that many marketers and businesspeople often get wrong — because it takes a lot of work. First, you need to know more about your customers. Then you need to create a plan to reach them the way they want to…

Six Tips to Improve Any Document Layout

Design can make or break your next landing page, email, brochure or critical communication. It can mean the difference between getting your point across, making the sale or completely missing the mark. To help you on your way, we’ve put together a few tips and tricks — for designers and non-designers alike…