Executive Team Bios

Ronnie Selinger, President and CEO Ronnie Selinger, President/CEO

Ronnie is a passionate entrepreneur and leader of Nordis Technologies. His focus on clients and ability to identify and deliver opportunities for dramatically improving customer communications and payments management has been instrumental in driving rapid growth at the company.

Today’s company grew out of Ronnie’s first entrepreneurial venture more than 30 years ago, when he created a fundraising organization that delivered more than $50 million to schools and youth groups throughout America. He later sold the fundraising arm to specialize in marketing, direct marketing, and lettershop services.

Ronnie’s drive to improve client productivity, efficiency, and success, led to the development of Expresso, a cloud-based technology platform used to create, manage, and fulfill print/mail and digital communications. What started as a solution to streamline and automate a client’s complex customer communications workflow evolved into the company’s flagship Expresso CCM (Customer Communications Management) application. Since launching in 2007, Expresso has transformed how businesses communicate and work, and has expanded to include integrated electronic bill presentment and payment solutions.

Ronnie is closely involved in the company’s day-to-day operations and business development. He remains committed to his business philosophy: build long-term relationships, provide exceptional service and become an extension of his clients’ business by employing creativity, technology, and experience.

Ronnie is a longtime member of the Direct Marketing Association, the Florida Direct Marketing Association, the American Resort Development Association, the Mailing Fulfillment Service Association, the Postal Customer Council and the Coral Springs Economic Development Board. He recently established the Centered Heart Foundation (CHF) out of a lifelong passion to help children navigate through life altering challenges to facilitate their path to purpose and achievement. His passion for helping children grows daily with the creation of CHF, as well as his involvement in several children-oriented charities including Voices for Children, Juvenile Diabetes Research Foundation, and the March of Dimes. Ronnie also serves as a Board member of EQuip our Kids, an organization that promotes emotional and social learning in young people throughout the country.

Nicole Miller - Chief Operations Officer Nicole Miller, COO

Nicole Miller was promoted to COO in 2020, after serving two years as the company’s vice president of client services and product management. She is drawing on her expertise in operations, strategy, technology and product management to ensure the right processes, technology and people are in place to support Nordis’ fast growth, continued excellence in customer experience and operating improvements.

Previously, Nicole was the chief operating officer for an artificial intelligence technology start-up specializing in employee engagement. She also served as general manager of strategy and growth for healthcare firm Zoom+Care and as vice-president of product management for patient financing firm CarePayment, a Nordis client.

She was director of product commercialization and product management for Experian Healthcare, where she became an expert in healthcare compliance issues.  As vice president of operations for SOE Software, Nicole managed client services, education services and product development. In executive positions at WebMD, Sage, and RelayHealth Corporation, she built strong teams, processes and products to support the businesses and provide leading-edge product and service capabilities.

Ravi Baskaran - Chief Financial Officer Ravi Baskaran, CFO

Ravi Baskaran is applying his extensive experience in accounting, finance and financial planning and analysis to support and manage Nordis’ fast growth. Ravi has demonstrated financial leadership in a variety of corporate structures – from privately held companies to mid-sized organizations to Fortune 500 firms.

Before joining Nordis in 2021, Ravi held finance management positions at Humana, Inc., served as CFO for a specialty pharmacy and infusion services company and was senior finance manager for University of Miami’s Miller School of Medicine. He is certified in a range of accounting systems, reporting and analysis applications, clinical and billing systems, statistical applications and other programs.

William Walker Bill Walker, CTO

Bill leads technology strategy and development for client products and services as well as the company’s technology infrastructure. This longtime technology leader is drawing on his track record of introducing new technology and enhancing existing products to solve pressing business problems for Nordis clients.

Bill, who has experience in healthcare, manufacturing and print/mail production industries, came to Nordis from Carlex Glass America. At Carlex, Bill served as CIO where he consolidated multiple ERP systems and MES platforms. Bill also was CTO for print/mail vendor DNI Corp and hospital wellness solutions provider Aegis Health Group (Trilliant). Bill has led business and product development for healthcare, information technology and manufacturing firms.

Bill is a U.S. Navy veteran who worked as a training coordinator and served in the first Gulf War.

Richard O'Rourke - VP Sales and Client Relations Richard O’Rourke, SVP, Sales & Client Relations

Rich leads the sales and client relations teams and is responsible for revenue growth and client retention. He’s been integral to the company’s fast growth, doubling sales since taking over the team in 2010, and playing a key role in developing new products including ExpressoPay, ExpressoVote and ExpressoArchive.

An expert in communications management, financial engagement, production execution and cost optimization, Rich uses his experience to assist customers dramatically improve their communications and payments operations and achieve key objectives.

Before joining Nordis as a sales executive in 1999, Rich managed production operations for Postal Center International in Ft. Lauderdale, where he also held positions in data processing, customer service and sales. He is a member of the Healthcare Financial Management Association, the Association of Credit and Collection Professionals, the Community Associations Institute and the American Resort Development Association.

Michael Rosini - VP of Operations Mike Rosini, VP, Operations

Mike oversees production operations, warehouse facility and data processing. He is a 25-year direct-mail industry veteran whose focus on streamlining production has helped the company and its clients reduce cost while increasing efficiency and output.

Prior to joining the company in 2009, Mike already had an impressive track record managing production operations, data processing, and client services departments for Access Direct Systems, Inc.; Antares-ITI; and Design Distributors, Inc.

Mike is a member of the Mailing Fulfillment Service Association and the Postal Customer Council.

Bryan Tenbroek - VP Business Development Bryan Ten Broek, VP, Business Development

In his role leading business development and marketing, Bryan has been instrumental in accelerating Nordis’ growth. Since joining the company in 2016, he has assisted in expanding its market position in financial services, healthcare, and utilities, while extending the company’s leadership in hospitality.

Prior to joining Nordis, Bryan spent more than 20 years at Interval International, most recently as Interval’s senior vice president of resort sales and marketing. He oversaw the corporate marketing, business development and creative services departments and directed the sales and service teams that managed client relationships.

Bryan is a member of the American Resort Development Association, Healthcare Financial Management Association and ACA International.

Wendy Poe - VP Client Service and Success Wendy Poe, VP, Client Success

Wendy Poe, a hospitality veteran, is the company’s vice president of client success. She is focused on ensuring that Nordis delivers an excellent customer experience. Wendy works with Nordis’ client services managers to manage client programs and scale service to meet the company’s rapid growth.

Prior to joining Nordis, Wendy helped B2B companies with strategic customer assessments, journey mapping and process improvements through her own consulting firm and North Highland Worldwide Consulting. Previously, Wendy spent 15 years with Bluegreen Vacations as chief customer officer, senior vice president of club services and senior vice president of marketing, creating memorable experiences for more than 250,000 club members that led to unprecedented levels of satisfaction, revenue growth and product utilization. She also has held sales and marketing positions for Private Residence Clubs for Club Corporation of America, Franz Klammer Lodge and Star Resorts.

Wendy has a Green Belt in Lean Six Sigma, a methodology for improving businesses processes and customer satisfaction.

A multiple winner of ARDY Gold Awards from the American Resort Development Association (ARDA), Wendy chaired ARDA’s Reputation Management Committee for seven years and served as a board director for the Juvenile Diabetes Research Foundation for Palm Beach County, Florida.

Lesster Maspoch - VP Application Development Lesster Maspoch, VP, Application Development

Lesster oversees development of Nordis’ Expresso customer communications management software suite. He directs everything that is coding-related, managing the database that flows within and all the utility applications, and ensuring the operational performance of Expresso and its product suite. He establishes policies and procedures, team-based structures and workflows for continually extending Expresso’s capabilities.

Lesster is focused on building the next generation of Expresso, beginning with a new user interface for the enterprise platform. Lesster’s team is re-architecting Expresso’s underlying infrastructure for a more powerful and efficient system.

Lesster joined Nordis Technologies in 2015, following leadership roles in software development and engineering in the hospitality/timeshare and financial services industries, focusing on consumer incentives, technology and payments software.

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