Prioritizing the Patient Journey

by Richard O'Rourke | March 22, 2018

The latest competitive strategy: Walk a mile in someone’s shoes. In healthcare, that means understanding and mapping the patient journey.

Making compliance a breeze for customer communications with CCM applications

by Richard O'Rourke | March 2, 2018

Keeping up with changing disclosure mandates, privacy laws, security regulations and other compliance requirements for customer billing statements and letters is a real high-wire act for many organizations, especially in heavily regulated sectors such as healthcare, financial services and collections. 

Color Is the New Black in Communications

by Bryan TenBroek | January 15, 2018

Speed skaters preparing for the 2018 Winter Olympics in South Korea are embracing blue as they dream of gold. That’s because some countries, in an effort to give their athletes any legal edge in these international games, are buying into a circulating theory that blue is the fastest color, according to a recent New York Times story. Come February, look for blue racing suits for skaters from Germany, Norway, and South Korea, which is a big change in particular for Norway, with its long history of dominating the sport in its signature red uniforms.

Name That Invention!

by Bryan TenBroek | December 8, 2017
  • Phonograph. Check.
  • Light bulb. Check.
  • Stock ticker. Check.
  • Motion picture camera. Check.

These are some of the best-known innovations of Thomas Alva Edison, who held 1,093 U.S. patents.

So what was his first patented invention? 

Amazon and Apple Point the Way: Rev Up Vacation Owner Engagement, Revenue by Mapping Customer Journey

by Bryan TenBroek | November 21, 2017

In the hotly contested battle for customer dollars, engagement, loyalty and referrals, companies from Apple to Netflix to Amazon are focusing on delivering an outstanding, differentiating customer experience. Primed by interactions with these and similar leaders, consumers are looking for a new level of CX from vacation ownership companies as well.

Americans Are Taking More Vacations, Reversing a 15-Year Downward Trend

by Bryan TenBroek | November 6, 2017

In good news for just about everyone, and especially the hospitality industry, more of us are making it a priority to take time off after years of letting vacation days go unused.

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