For most of us, buying technology, whether it’s a laptop or wireless speakers, is far from straightforward or fast. What features do you need? Which brand is better? How do you figure out the best option in your price range? And so on.
Same dilemma for businesses but magnified because of the higher stakes. They invest in technology solutions to improve operations, add new services or products, increase competitiveness and reach other important organizational goals.
To help make the choices clearer in customer communications management solutions, leading industry analyst, Gina Ferrara of Madison Advisors, recently laid out the 7 key capabilities she says every CCM system should include, “. . .each of which is crucial to managing the end-to-end communication life cycle” and “can serve as decision markers for selecting a CCM hosted managed services provider.”
A checklist like this is invaluable, no matter where you are with your CCM program. Here’s how Nordis Technologies’ cloud-based Expresso® CCM system measures up against the 7 capabilities:
|Capability||Madison Advisor Point of View||Nordis|
|Customer profile and delivery preference management||
|Document composition and post-composition||
|Dashboard and reporting||
Other important CCM considerations
The capabilities identified by Madison Advisors are important considerations when selecting a CCM system. We have two more to add that we’ve found bring significant additional value to clients.
1. Complete solution.
Being able to manage the full cycle of billing communications and payments, plus other types of customer communications, from a single dashboard. Nordis delivers just such a powerful and complete solution, with Expresso seamlessly integrating into:
- Nordis’ Print/Mail services
Streamlines production and delivery–eliminating the need to share customer data, coordinate print and digital production, and resolve undelivered mail and email issues among multiple providers. These services include ExpressoCertified®, which automates and streamlines preparing and tracking Certified Mail documents.
- ExpressoPay®, Nordis’ electronic bill presentment and payments system.
Our ExpressoPay solution offers significant benefits to both billers and their customers. Customers enjoy convenience and customization, such as receiving an e-statement in their digital wallet with a link to the biller’s payment portal or a text reminder for an upcoming bill deadline with a link to the online payment system. Billers get paid faster and have fewer late or missed payments, all while improving the customer experience.
2. Unique business model.
Expresso is one of the best values in the CCM marketplace. Nordis charges modest processing and maintenance fees to access the platform, especially when compared to traditional CCM software providers. Nordis’ revenue is largely derived from document production servicing and digital delivery fees. Expresso is a value-added feature that differentiates our services in the marketplace.
Please get in touch at email@example.com if you’d like to learn more about Expresso or our other technology solutions.
About the Author
Bryan joined Nordis Technologies in 2016 to manage and grow the company’s already-large vacation ownership client base. He also is responsible for business development and market expansion in the healthcare and financial services markets. Before joining Nordis, Bryan spent more than 21 years with Interval International, a leading global provider of vacation ownership services. Bryan graduated from Northwestern University with a bachelor of science in political science.
Bryan Ten Broek
Vice President – Business Development